Companies like Google and Amazon are already using data analysis to predict the future actions of their users like you and me
Now so much information and data freely available online that it is possible to analyze what has happened in the past and what is happening right now, to predict certain things that will happen in the future.
Lots of big companies are already doing this, like Google and Facebook analyzing your previous and current online activity to predict what products you are likely going to buy in the near future and showing you ads for exactly the right products at exactly the right time, before you even realized yourself that you were going to buy something.
Have you ever seen an ad for something online that you had only just thought about and had never searched for before?
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